OUR PORTFOLIO
At Funmi Aderinokun LLC, we take pride in delivering exceptional branding and business solutions tailored to our clients’ unique needs. Here’s a selection of our recent projects that highlight our expertise and the successful outcomes we’ve achieved for ourselves and clients.
Branding Projects
Vegan Glow Skincare
Project Scope: Premium Branding for Startups
Challenge
Vegan Glow Skincare, new to the market, needed to find a reliable and approved organic manufacturer for their products. They sought comprehensive branding solutions to establish their presence in the competitive skincare industry.
Solution
We identified and partnered with a trustworthy organic manufacturer, ensuring that every product met high standards of sustainability and purity. Our team worked diligently with both the client and the manufacturer to oversee every detail, from product selection to packaging. Additionally, we created a holistic digital branding strategy, including a cohesive visual identity and an engaging online presence.
Outcome
Our tailored branding strategy addressed every aspect of Vegan Glow Skincare’s brand, from visual identity to digital experience. We ensured that every touchpoint aligned with their core values of sustainability and purity. Beyond creating beautiful designs, we provided invaluable guidance on effectively communicating their message and resonating deeply with their audience. This comprehensive approach resulted in a cohesive and impactful brand presence that set Vegan Glow Skincare apart in the market.
Sassy Lux Designs
Project Scope: Complete Rebranding
Challenge
Sassy Lux Designs, a luxury fashion brand created by our CEO 5 years ago, required a complete rebranding to better align with its upscale market positioning and to differentiate itself from competitors. The brand needed a fresh and cohesive identity, modern packaging, and a strong digital presence to attract and engage its target audience.
Solution
We embarked on a comprehensive rebranding project for Sassy Lux Designs, which included:
- Brand Identity Development: Designed a new logo, color palette, and visual style that reflected the brand’s luxury and sophistication.
- Packaging Design: Developed elegant and modern packaging that enhanced the brand’s upscale image and appealed to its target market.
- Digital Presence: Created a visually stunning and user-friendly website, and developed a strategic social media plan to increase online engagement and brand visibility.
- Brand Messaging: Crafted compelling brand messaging that communicated the brand’s story, values, and unique selling points effectively.
Outcome
The complete rebranding of Sassy Lux Designs resulted in a luxurious and cohesive brand identity that resonated with their upscale target audience. The new visual identity and packaging elevated the brand’s image, while the redesigned website and strategic social media plan significantly increased online visibility and engagement. The rebranding positioned Sassy Lux Designs as a leading name in the luxury fashion market, resulting in enhanced customer loyalty and market share.
Johnson & Clarks
Project Scope: Brand Repositioning
Challenge
Johnson & Clarks, an established offline clothing manufacturer, needed to reposition their brand to appeal to a broader market. The goal was to modernize their brand identity, expand their market reach, and enhance their competitive edge in a rapidly evolving industry, all while maintaining their preference to operate offline.
Solution
We implemented a strategic brand repositioning plan for Johnson & Clarks, which included:
- Market Analysis and Insights: Conducted comprehensive market research to identify trends, consumer preferences, and new market opportunities. This analysis provided a solid foundation for repositioning the brand to meet the demands of a broader audience.
- Brand Identity Refresh: Updated the brand’s visual identity, including a modernized logo, color palette, and typography. This new identity reflected a contemporary and versatile image while maintaining the brand’s established reputation for quality.
- Impressive In-Store Catalog and Brochure: Crafted an impressive in-store catalog and brochure to showcase their product range and manufacturing capabilities. These materials were designed to provide prospective clients with a detailed and visually appealing representation of the brand.
- Targeted Marketing Campaigns: Developed and executed targeted marketing campaigns to reach new customer segments. This included direct mail strategies and in-store promotions to increase brand awareness and engagement.
- Packaging and Labeling Redesign: Redesigned the packaging and labeling to align with the updated brand identity, ensuring consistency across all touchpoints and enhancing the perceived value of the products.
Outcome
The strategic repositioning of Johnson & Clarks resulted in significant improvements in brand perception and market reach. The modernized brand identity and high-quality in-store catalog and brochure attracted a broader and more diverse customer base. The targeted marketing campaigns increased brand visibility and engagement, leading to a higher volume of inquiries and sales. Overall, the repositioning solidified Johnson & Clarks’ position as a leading clothing manufacturer with a contemporary appeal.
0-Kemi
Project Scope: Brand Identity Development
Challenge
O-Kemi, a pickleball paddles and accessories store, needed a cohesive brand identity to differentiate itself in a competitive market. Specifically, they required a new color scheme and a user-friendly, visually appealing website to showcase their products and attract customers.
Solution
We provided O-Kemi with a focused brand identity development and website design service, which included:
- Color Scheme Development: Created a vibrant and cohesive color scheme that reflected O-Kemi’s brand personality and appealed to their target audience. The color scheme was designed to be visually striking and consistent across all brand materials.
- Website Design and Development: Designed and developed a user-friendly website using the content provided by O-Kemi. The website was crafted to be visually appealing, easy to navigate, and optimized for both desktop and mobile devices.
- Content Integration: Seamlessly integrated the provided content into the website, ensuring that it aligned with the new color scheme and overall brand identity.
- SEO Optimization: Implemented basic SEO best practices to enhance the website’s visibility on search engines and attract more organic traffic.
Outcome
The new color scheme and website design significantly enhanced O-Kemi’s brand identity and online presence. The vibrant color scheme helped the brand stand out in the competitive pickleball market, while the user-friendly website provided an excellent platform to showcase their products. The seamless integration of the provided content ensured a cohesive and professional appearance, making it easier for customers to engage with the brand and make purchases. Overall, the project successfully positioned O-Kemi as a distinctive and appealing brand in the pickleball industry.
Natasha Kent
Project Scope: Website Design and Development
Challenge
Natasha Kent, a talented makeup artist, needed a user-friendly and visually appealing website to improve her online presence. The goal was to create a digital platform that showcased her portfolio, attracted new clients, and provided an easy way for clients to book her services.
Solution
We developed a comprehensive website design and development plan for Natasha Kent, which included:
- User-Friendly Design: Created a clean, intuitive design to ensure easy navigation and a seamless user experience. The layout was structured to highlight Natasha’s work and make it easy for visitors to find information.
- Visual Appeal: Designed a visually appealing website with high-quality images and an elegant color palette that reflected Natasha’s brand and style. We incorporated professional photos of her makeup work to showcase her skills and attract potential clients.
- Portfolio Showcase: Developed a portfolio section to display Natasha’s work, categorized by different makeup styles and occasions. This allowed potential clients to browse through her previous projects and get a sense of her expertise.
- Booking System: Integrated an easy-to-use booking system that allowed clients to schedule appointments directly through the website. This system included a calendar, available time slots, and automated confirmation emails.
- SEO Optimization: Implemented SEO best practices to improve the website’s visibility on search engines, helping Natasha reach a wider audience.
- Mobile Responsiveness: Ensured the website was fully responsive, providing an optimal viewing experience on all devices, from desktops to smartphones.
Outcome
The new website significantly improved Natasha Kent’s online presence, making it easier for potential clients to discover and book her services. The user-friendly design and visually appealing layout effectively showcased her portfolio, enhancing her professional image. The integrated booking system streamlined the appointment scheduling process, leading to increased client bookings. Overall, the website helped Natasha expand her client base and establish a stronger online presence in the competitive makeup industry.
Irawo Beauty
Project Scope: Complete Rebranding
Challenge
Irawo Beauty, a brand specializing in skincare and makeup; co-owned by our CEO’s daughter and managed by our team, sought a complete rebranding to better reflect its values of purity and sustainability, and to differentiate itself in a competitive market. They needed a cohesive brand identity, updated packaging, and a robust digital presence to engage their target audience effectively.
Solution
We undertook a comprehensive rebranding project for Irawo Beauty, which included:
- Brand Identity Development: Created a new logo, color scheme, and visual style that embodied the brand’s core values of purity and sustainability.
- Packaging Design: Designed eco-friendly packaging that not only looked appealing but also aligned with the brand’s commitment to sustainability.
- Digital Presence: Developed a user-friendly and visually engaging website, and crafted a cohesive social media strategy to increase online visibility and engagement.
- Brand Messaging: Developed clear and compelling brand messaging that communicated the brand’s story and values effectively to their audience.
Outcome
The complete rebranding of Irawo Beauty resulted in a strong and cohesive brand identity that resonated deeply with their target audience. The new visual identity and packaging enhanced the brand’s appeal and reinforced its commitment to sustainability. The updated website and social media strategy significantly increased online engagement and visibility. Overall, the rebranding positioned Irawo Beauty as a distinctive and trusted name in the skincare industry, leading to increased customer loyalty and market share.
YourMatters
Project Scope: Ongoing support services
Challenge
YourMatters, a growing human resources company, required continuous support to navigate the complexities of scaling their business. They needed strategic advice, regular progress reviews, and access to resources to ensure sustained growth and operational efficiency.
Solution
We provided YourMatters with comprehensive ongoing support services that included:
- Monthly Check-Ins: Regular meetings to review progress, set new goals, and address any emerging challenges.
- Strategic Advice: Offering tailored strategic advice to refine their business strategies and optimize operations.
- Exclusive Resources: Providing access to exclusive tools, templates, and industry insights to support their growth.
- Performance Monitoring: Continuously monitoring key performance indicators (KPIs) to ensure the effectiveness of implemented strategies and make necessary adjustments.
Outcome
Our ongoing support services enabled YourMatters to achieve sustained growth and operational efficiency. The regular check-ins and strategic advice helped them stay on track with their business goals, while access to exclusive resources enhanced their operational capabilities. Performance monitoring ensured that their strategies remained effective and responsive to market changes, leading to improved business outcomes and a stronger market presence.
B&H Rentals
Project Scope: Advanced Strategic Support
Challenge
B&H Rentals, a well-established company in the rental industry, sought advanced strategic support to optimize their operations, enhance market positioning, and drive growth. They needed comprehensive strategies to improve efficiency, increase customer satisfaction, and expand their market share.
Solution
We provided B&H Rentals with advanced strategic support, which included:
- Market Analysis and Insights: Conducted an in-depth market analysis to identify trends, opportunities, and competitive dynamics.
- Operational Efficiency: Implemented strategies to streamline operations, reduce costs, and improve service delivery.
- Customer Experience Enhancement: Developed initiatives to enhance customer satisfaction and loyalty, including personalized service offerings and improved communication channels.
- Growth Strategies: Created strategic plans for market expansion, including new market entry strategies and partnerships.
Outcome
Our advanced strategic support enabled B&H Rentals to achieve significant improvements in their operations and market positioning. The in-depth market analysis provided valuable insights that informed their strategic decisions. The operational efficiency strategies led to cost reductions and improved service delivery. Customer experience enhancements resulted in increased satisfaction and loyalty. Overall, the strategic growth plans positioned B&H Rentals for successful market expansion and increased market share.
WhatsNext!
Project Scope: Premium Branding
Challenge
WhatsNext!, a forward-thinking and innovative startup, aimed to establish itself as a premium brand in the market. They needed a sophisticated and cohesive brand identity that would resonate with high-end consumers and differentiate them from competitors. The goal was to create a strong and memorable brand presence that conveyed quality, innovation, and exclusivity.
Solution
We provided WhatsNext! with a comprehensive premium branding solution, which included:
- Brand Identity Development: Designed an elegant and distinctive logo, a refined color palette, and a sophisticated visual style that embodied the brand’s premium positioning.
- Luxury Packaging Design: Developed high-quality packaging that reflected the brand’s commitment to excellence and appealed to discerning customers.
- Exclusive Digital Presence: Created a sleek, user-friendly website and a strategic social media presence to enhance online visibility and engage with the target audience effectively.
- Brand Messaging: Crafted compelling and consistent brand messaging that communicated WhatsNext!’s unique value proposition and premium qualities.
Outcome
The premium branding solutions we implemented for WhatsNext! resulted in a powerful and cohesive brand identity that resonated with high-end consumers. The new visual identity and luxury packaging elevated the brand’s image, while the exclusive digital presence increased engagement and visibility. The refined brand messaging effectively conveyed the brand’s commitment to quality and innovation, positioning WhatsNext! as a rising name in their industry. This comprehensive branding approach led to enhanced brand recognition, customer loyalty, and market differentiation.
Get in Touch
Interested in seeing how we can transform your brand? Contact us today to discuss your project and learn more about our services.