MEET THE FALLC TEAM
At Funmi Aderinokun LLC (FALLC), our work is powered by a dedicated team of branding, strategy, marketing, and digital experts. From brand foundations to growth-ready marketing systems, each team member brings specialized experience and a shared commitment to helping startups and SMEs build standout brands. Meet the people behind the strategy and discover how our combined expertise supports your growth with clarity, creativity, and results.
Want expert support bringing your brand to life?
Choose your path to get started or book a quick discovery call to map out the best next steps.
Team Member Bios
Founder-led branding strategy to help startups and SMEs launch, grow, and stand out with confidence.
Funmi Aderinokun — Founder & CEO
Funmi Aderinokun is the Founder & CEO of FALLC, bringing over 30 years of business leadership and entrepreneurial experience. She holds a BSc in Business Management and began her career at Citicards, Citigroup as a credit consultant. In 2010, she launched Funmi’s Café, successfully operating it for 13 years, while also building multiple consumer brands in the skincare and fashion space.
In 2023, Funmi founded FALLC to provide branding consultancy for startups and SMEs, helping clients simplify their branding journey, strengthen market presence, and grow with clear, tailored strategy.
Erika Howard — COO & Brand Analyst
Erika Howard is the Chief Operating Officer (COO) and Brand Analyst at Funmi Aderinokun LLC (FALLC), bringing over 27 years of experience in administration and brand analysis. She strengthens internal operations while translating insights into clear, actionable strategy that supports brand performance and execution.
Erika is known for her proactive problem-solving approach, operational excellence, and ability to anticipate challenges—helping FALLC and its clients run smarter, stronger, and more efficiently.
Operational excellence and brand analysis that turns insights into action and strengthens execution.
Digital branding and marketing strategy built to increase visibility, engagement, and online growth.
Jeremy Whitlock — CMO & Digital Expert
Jeremy Whitlock is the Chief Marketing Officer (CMO) and Digital Branding Expert at FALLC with 25+ years of experience in digital branding. His expertise spans multiple industries, enabling him to create innovative strategies that increase brand visibility, strengthen engagement, and drive growth online.
Jeremy blends trend-forward digital marketing with deep brand understanding to help clients build a distinct, high-impact digital presence that converts.
Alisha Wang — Startups & SMEs Strategist
Alisha Wang is FALLC’s Startups & SMEs Strategist with 18+ years of experience in branding and marketing. She specializes in helping emerging businesses clarify their positioning, strengthen brand identity, and develop strategies that support sustainable growth in competitive markets.
Known for her tailored approach, Alisha takes time to understand each client’s goals and crafts practical solutions that help brands stand out, scale confidently, and stay viable long-term.
Startup and SME strategy that sharpens positioning, strengthens identity, and supports sustainable growth.
Content and website design that brings brand stories to life through cohesive, high-impact digital experiences.
Zafiya Ahmed — Imaginative Content & Site Creator
Zafiya Ahmed is a Content Creator and Website Designer with 15 years of experience, supporting FALLC clients with content and design that elevates brand presence. With a strong eye for detail and a passion for creativity, she creates engaging content and visually compelling websites that enhance user experience and strengthen brand storytelling.
Zafiya seamlessly combines messaging and design to deliver cohesive digital experiences that boost credibility, engagement, and results.
How We Help
What our team helps you build:
- Brand strategy & positioning
- Operational support for launch readiness
- Digital branding & marketing strategy
- Website design & content creation
- Clear brand identity that supports growth
FAQ
Q: What does Funmi Aderinokun LLC specialize in?
A: FALLC provides branding strategy and digital support for startups and SMEs, including brand positioning, digital branding, marketing strategy, content creation, and website design.
Q: Who is FALLC best for?
A: FALLC is ideal for entrepreneurs, startups, and growing small businesses that need a clear brand foundation and strategic support to grow with confidence.
Q: How does the FALLC team work with clients?
A: Our team collaborates based on your needs—strategy, operations, marketing, and digital execution—so your brand gets both direction and real implementation support.
Ready to build a brand that’s clear, credible, and built to grow?
Whether you’re launching from scratch or refining an existing business, the FALLC team is here to help you create a strong brand foundation and a digital presence that converts.
And we’ll guide you to the simplest path forward.